yeah i find myself being pretty polarised when i have been experimenting. I find it actually works better on dry boards though where its pretty clear they can have at best top pair type hands. if you just put them to the test you can be pretty bluff heavy but because it takes a lot to call down.

in addition, i think it also works well when you have a very disguised hand. i.e turn a low two pair etc when its highly likely they have top pair, and sets sometimes too, for balance. 

doing it with draws seems to be a little more transparent i think (at least in my games), and i think you get calls from top pair because it is easy to put you on a draw. personally both duggs and myself have started to check call, then cr turn with these sorts of combo draws, which think looks much stronger on wet boards

this might get you owned at higher stakes where they can put in twice the pot on the river with top pair and not think anything of it, but i am finding at low stakes it seems to work (at least i think it is haha)