PokerStars – New Jersey, USA (Isle of Man)
The Rational Group, owner and operator of the world’s leading online poker brands PokerStars and Full Tilt Poker, is seeking a US Chief Marketing Officer to support the growth of the Group’s assets in the United States.
As well as its online properties, the Group is world’s most prolific organizer of live poker events and it holds stakes in a number of land-based casino properties, including the Atlantic Club Casino Hotel in New Jersey.
The successful candidate, having built a strong team around them, will be principally responsible for re-launching and growing the PokerStars brand in the US market. This will start, initially with the launch of a licensed online poker product in New Jersey. In addition, the US CMO will also be responsible for developing and overseeing the strategic marketing vision of the Atlantic Club Casino Hotel. They will support the executive management of the ACCH to integrate the “PokerStars experience” into the property, building the customer base and revenues of the casino.
The successful candidate should have extensive major brand experience in retail/online marketing and direct marketing, public relations, CRM and advertising. Excellent communication skills and leadership is essential and experience working in the gaming industry is a plus.
– 10 years of relevant experience in both brick and mortar and online businesses. Direct experience of the gaming sector is ideal, but not critical. However an ability to analyze, understand and operate in a new industry quickly is vital.
– Marketing and communications experience with a major brand and track record of developing comprehensive marketing and communications strategies as well as managing a team of marketing professionals in a high paced environment.
– Demonstrable experience with national and international branding and advertising campaigns, live events, public relations and digital marketing.
– Outstanding written and verbal skills as demonstrated in reports, correspondence and/or presentations.
– Experience in building, mentoring and motivating a team in a complex organization.
– Strong leadership ability, including management, strategic and analytical skills required.
– Excellent organizational skills with close attention to detail.
– Superior interpersonal skills with the ability to project professional competence, leadership capability and personal maturity.
– A self starter and independent thinker with good judgment, sensitivity and common sense.
– Superior strategic planning, organizational skills and creative acumen.
– MBA or advanced marketing degree preferred.
Company Description
The Rational Group, owner and operator of the world’s leading online poker brands PokerStars and Full Tilt Poker, is seeking a US Chief Marketing Officer to support the growth of the Group’s assets in the United States.
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