I'd like to start by taking some time to dispute what CCuster (and many other pros) like to say about min-cashes.  Specifically, I take great issue with this statement “a min cash should neveer be make or break.”  While it is true that a min-cash is not the reason you are playing, and your equity that comes from first place is very significant even when you are a small stack.  However, the difference between $22 and $0 is a relevant prize difference that should effect your decision, just like any other monetary difference in poker.  To say “a min cash should neveer be make or break” is like saying, “You shouldn't play differently if the antes are 10% or 12%,” or “9-handed and 8-handed tables are identical.”  Of course, these differences are SMALL, but they are not MEANINGLESS, and ANY difference in situation can become make or break for specific (borderline) hands.  

To make an extreme example:

41 players remain, 40 paid – average stack in the tourney is 100BB, but your table is looking pretty strange . . . 

Player 1: 700BB

Player 2: 1BB

Player 3: 1BB

Player 4: 1BB

Player 5: 1BB

Player 6 (Hero, Button): 1BB

Player 7 (SB): 1BB

Player 8 (BB): 1BB, allin

Player 1 open shoves.  In this situation, you have about 10% of a starting stack, and by auto-folding, you almost guarantee to make money as at least 6 players have to survive allin before your big blind.  If a min-cash is worth about 200% of a starting stack, I would not think twice before folding KK in this spot.  With AA I would think and then fold.  The value of the chips you can win is just so small compared to the value of the min-cash.

Back to the hand in question.

The important thing here is that you have to have to take third and have SB win to bubble.  And if SB wins and you fold, you could still end up bubbling later.  There are 6 outcomes:

1st, 2nd, 3rd

BUT, SB, BB – you bust 40th – ok

BUT, BB, SB – you bust 40th – ok

SB, BUT, BB – you bust 41st unless another player with a shorter stack loses at the same time

SB, BB, BUT – you make chips

BB, SB, BUT – you make chips

BB, BUT, SB – you make chips

The chances of these different outcomes, of course, depending on button's range, but even giving button any two cards, he's only about 29% to win the pot, so your chances of busting are capped under 20%.  In these types of situations, I sometimes compare monetary EV to the number of chips that money would have bought at the beginning of the tournament.  I understand this method is very flawed, as the value of chips depends on many things, but it's at least a starting point.  

I am American, so not familiar with Pokerstarts structures, but I'm guessing a turbo starts with 1500 chips.  If you fold, you are likely to cash, but not guaranteed (and you may have to pass up some +EV shoves in the next hand or two).  A min-cash vs. bubble is worth somewhere in the neighborhood of 3000 chips.  You bubbling 20% of the time is a loss of somewhere in the neighborhood of 600 chips.  

There are a lot of assumptions here, so you can't use that as a hard number, but if, say, you thought your chip EV was +100 here, I would definitely fold.  If you thought your chip EV was 1000 I would definitely call.  In this case, I think BB's range should be extremely wide, and I think it's absolutely a call.

Maybe it's a mis-understanding, but to me “should neveer be make or break” means that it should never be the difference between a shove and a fold.  In that case, it would in fact be meaningless.

Assuming you just mean it's never more important than the two cards in your hand, then absolutely that's true.