Thanks, kingten. I think the conversation in the video is actually quite good, I don't have a lot to add to it. Florian is right that a pot-sized bet would need to work 50% of the time if you had no equity when called and didn't anticipate a profitable river barrel. I don't think you'd need to bet pot, though – your objective would be to get him to fold less than top pair and good draws, so I think you'd benefit by giving yourself a better price and also repping a less polarized range by betting maybe 2/3 pot or something instead of pot.

I also wouldn't be so sure that BB, if a good player, has as many weak combos as they assume in the video. Weaker draws and gutshots ought to raise the flop a lot, and if they don't they ought to sometimes raise rather than fold turn. Also with the number of draws on the board I wouldn't be at all shocked for Villan to hero with a pair less than a J. 

This is a good spot to fire, but Hero's range for raising Button and betting flop is so wide that if you bluff all air you're going to have a super-bluff-heavy range and good players will adjust accordingly for that. There are so many better bluffing hands you could have here (ie any draw) that you might not want to include hands with this little equity in your bluffing range.

I do agree with Daryl that you don't have to bet the river if you bet turn. Unless you're specifically exploiting a tendency of Villain's to call turns and fold rivers, you ought to have both a triple barreling and a double barreling range for all river cards. Else why would Villain ever call turn and fold river?