Ivellis said:

Starting with the flop, I would bet bigger here, more like 75% pot. You can get called by all sorts of worse hands, and your best time to get a good sized bet called and start building a pot is here on the flop. Your ideal target is a lower set, though you probably won't have trouble getting it in no matter what you do here against a set. You can get called by any king, smaller pairs, flush/straight draws or even random high cards that call you because they think you're c-betting with a draw or air.

 

Betting a certain sizing isnt about the current hand we have now, its about how we play our range. You should not be betting different sizes depending on different holdings on this one static board.

Ivellis said:

I think it's a mistake to check back the turn.  I think you will lose a lot of value if play scared of draws in spots like these. It's not excessively coordinated like a 4 straight or 4 flush board, and most of the time you are really ahead here. I would bet at least half the pot here again, and hope to get called by some of the previous hands and things like draws that have become pair+draw combos.

 

I agree. Betting the turn is necessary. We have the top of our range for non-made flushes and we can easily get value from worse hands including bare Acx hands, 2pairs, straight draws, medium PPs with a club etc. If we are raised on the turn i think we can possibly look at a fold depending on the sizing and how the villain has been playing.

For the river, the real question is whether or not he's going to bluff or thin value bet with a worse holding than top set some % of the time. From a BE standpoint we need to be making this call quite a bit unless we know he never bluffs or value bets worse.

What does your range look like on this river taking this exact line? Start from preflop and give opening range, then what you cbet and check the turn. We can then see how much of our range we need to call this river.