I play in a local $50R. 3 bullets are allowed for the 1st 3 levels and it is a 2-3 table tournament. The payout is very flat (25%). The players are very bad. I feel like I have a huge edge, but the structure is really bad. You start with 80bb (8000 chips at 50/100, 20 minute levels and there are no antes). My general feeling is I need to double up and I have a good shot to win it. My image is loose-aggressive internet kid. Most of the players are old and nitty. What is giving me difficulty is I am constantly hero called. Now the obvious answer is never bluff and always bet for value. The problem is the structure is so bad that you constantly get put in weird situations.

Example 1:

Final Table

Hero UTG, 40k effective, 3s 3c

Call 2,000 at 1,000/2,000

Folds around BB checks (He has 60k)

Most of the time I would just fold here. If you raise to 4500-5000, usually you get a call or two plus the BB. I want to play a hand in position against the BB. He is call happy and I feel like I can barrel certain flops, get value from a set, etc. 

Flop

Ks Qs 2s

Villain checks. Hero bet 2200. Villain calls.

Turn

7s

Villain leads for 7,000.

When he does this I put him on either a Js, 10s or a bluff. I know he never has the As here. So I turn my hand into a bluff and make it 17,000. He tanks forever and calls. Blank on river. He checks and I shove. He tank calls with the 9s.

Looking back, I feel like when he calls turn, he always calls river. So if I am going to bluff there, I think I need to either min raise and shove river, or just shove. The min raise doesn't give me that much more fold equity on river either. I feel like if I just shove it's so polarized. The last option is to flat. The problem is this guy is the type of player that would bet like 80% of my stack on river with all of his hands. Clearly I got too involved in this hand with an average stack, but I thought I could win a good amount of chips here without showdown.

Example 2:

Final Table

7 handed. 4 pay.

UTG I raise to 7,000 with A K off at 1500/3000. 45k stack. This is the 1st level you can make a smaller raise and it is respected.

UTG +1 flats (35,000). BB calls (25,000).

Flop 

Ax Kx 2x rainbow. Everyone checks. I check to give UTG+1 a chance to bluff. He is a loose-aggressive gambler. I am not concerned at all about the BB. He is very passive and will let me know if he has a hand. 

Turn Jx (brings a 2nd club).

I bet 7k. UTG+1 shoves. BB folds. I call.

Villain J 10 off. River J. FML.

So this is my problem. I don't want to raise bigger. When I make it 7k, it is 15.5% of stack. 3x would be 20%. When UTG+1 flats there, it is 20% of his stack. If I am in his shoes, I am shoving or folding before the flop. At  35k, he has 11.67bb. When he puts in 7k, if he gives up he has 9.33bb with the bb coming around. If he shoves and I fold, he wins 11,500 and his stack is now 46,500 (15.5bb). When I call, the pot is 71,500 and he put in 35,000. If I raise 66-AA, broadway combos and AK-A10. I fold 66-99, AJoff, combos and A10 roughly. 

Now obviously this is just a bad beat and I want him to play the hand as he did. I also am wanting everyone to understand shoving and calling ranges, because I feel like I know them way better. The bottom line is though, they don't. They are going to continue to play bad.On a KK1077 board, I can bet 2/3 of their stack on the river and they are going to tank call with 8s.

I want some feedback about how to counter bad players in situations like this. You are shallow. You are constantly hero called. You have a winning image, but everyone wants to outplay you. Thanks guys!